To become the bank of first choice in our chosen areas by building beneficial and lasting relationships with customers through a process of continuous improvement 

• To be a customer centric organization known for its differentiated customer service
• To offer a comprehensive range of products to meet all financial needs of customers
• To be a top creator of shareholder wealth through focus on profitable growth
• To be a young organization leveraging on technology & an experienced workforce
• To be the most trusted brand, admired by all stakeholders
• To be a leader in the area of Financial Inclusion