Corporate Social Responsibility (CSR) can be termed as a tribute that a corporate pays to 'virtue', the virtue of being a part and parcel of the community it exists in and grows. In this era of globalization there is an ever increasing emphasis on CSR from non-government organizations, charities, educational institutions and peers in the industry to give CSR a serious consideration alongside the core business. T
his new semblance of awakening has actually sent a lot of business leaders and academicians back to the basics of why at all the corporates evolved, what are their role and responsibility and thereby the impact they have on the society. One acclaimed instance that is shown around, as the proof of the new trend, is 'Business with Human Face' as now practiced and preached by many. Given all this, at the core of it, CSR is a voluntary act of compassion shown by a corporate entity to the society and the environment where in the corporate gives back to the society some part of what it has earned from being a part of such society.
We, at Union Bank of India, feel that Corporate Social Responsibility (CSR) is directly linked to the core business of the bank. It encompasses as to how the bank adds social, environmental and economic value in all its activities to make a positive, sustainable impact on both the society and the business. CSR is usually misunderstood for charity, following the bandwagon of traditional corporate philanthropy many corporates undertakes it with an underlying motive of giving the company visibility and easy gains, but this thought process is not likely to provide long-term local benefits, as it is not possible to maintain continuity and consistency. Businesses, civil society, governments, and development agencies should work together to improve infrastructure and services whereby they can each use their core competencies to help overcome any obstacles.
Ours being a Bank whose corporate office was inaugurated by Mahatma Gandhi, we have been proudly following his footsteps in serving the society, even as we are growing our business for more than nine decades.
We understand that large-scale Corporate Social Responsibility programs need management support and involvement to make it a success and thus we realize that the management must actively promote CSR's value in the company, otherwise it will only be seen as a 'good to promote' rather than 'the way a company does businesses'. In order to ensure that our CSR objectives are met we contribute towards:
BUILDING THE NATION
It is often said, "Today's children are Tomorrow's citizens". As a part of our Corporate Social Responsibility in creating responsible citizens of the future we realize that the children need to be groomed from a tender age to be responsible citizens and thus,
CARING FOR THE SICK
CARING FOR THE SOCIETY:
Our Bank not only actively involves itself in CSR but also makes the employees enthusiastic about the work they are doing. We understand that the involvement of the employees is very important in running a successful CSR program. So, we motivate our employees by conducting various workshops, from time to time, to establish healthy linkages between all members of a multi-stakeholder and multi-sector society. All our employees play an important role in the economic growth of the country. In addition to driving economic growth, their active participation has a direct effect on poverty alleviation through the Bank's own policies and practices.
INCLUSIVE GROWTH INITIATIVE